Question: Write a short, one to three page, paper about CRM system/software implementation failures and CRM system/software implementation successes. This paper must compare the reasons for

Write a short, one to three page, paper about CRM system/software implementation failures and CRM system/software implementation successes. This paper must compare the reasons for CRM failures from two scholarly articles and compare the reasons for CRM successes from two different scholarly articles. Here are a few guiding questions:

  • What are the failure/success reasons?
  • Do the articles identify the same failure/success reasons?
  • Why is/are the reasons the same/different?

The paper must contain the following sections and section headings (you may add more headings as needed):

  • Introduction
  • CRM Failure Comparison
  • CRM Success Comparison
  • Summary

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