Question: Write a short paper (3 page) with at least three references and quotes. in this paper, discuss the following: 1. What is meant by marketing

Write a short paper (3 page) with at least three references and quotes. in this paper, discuss the following:

1. What is meant by marketing myopia?

2. give an example of marketing myopia using a company you perceive to be suffering from this. 3. Why does it occur?

4. What are the implications for organizations who have marketing myopia?

5. How can companies overcome it?

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Marketing myopia is defined as an inward and shortsighted looking methodology to marketing that centers on the companys needs rather than defining the business and its products with regards to the nee... View full answer

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