Write a short paper (3 page) with at least three references and quotes. in this paper, discuss
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Question:
Write a short paper (3 page) with at least three references and quotes. in this paper, discuss the following:
1. What is meant by marketing myopia?
2. give an example of marketing myopia using a company you perceive to be suffering from this. 3. Why does it occur?
4. What are the implications for organizations who have marketing myopia?
5. How can companies overcome it?
Related Book For
Managerial Accounting Creating Value in a Dynamic Business Environment
ISBN: 978-0078110917
9th edition
Authors: Ronald W. Hilton
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