Question: Write a short report appropriate to the situation described below. Read carefully tolearn what priority your boss, Tony Lynch , places on each criterion, what

Write a short report appropriate to the situation described below. Read carefully tolearn what priority your boss, Tony Lynch, places on each criterion, what reportorganization and style are appropriate, and how much data you need to include.Attached to the dialogue is the product information you can use in your report. You donot have to list all the features of the electrocardiographs in your comparison: decide,based on the situation, which ones you want to include. As always, you may create anydetails you feel are necessary for a thorough and effective report (as long as yourdetails are consistent with the information already provided in the case).Case: You work for Medical Supplies Ltd., a medical equipment manufacturer,distributor and service provider in Vancouver, B.C. Your boss, Tony Lynch (TL), hasasked you to compare two recent electrocardiographs and recommend a model that theMedical Supplies Ltd. marketing and sales team will then purchase. Theelectrocardiographs are newer additions to the company stock and have been in greatdemand for the past few months. Many cardiology offices have enquired about them, andthree hospitals are on your companys wait list for the first arrivals.The areas Mr. Lynch wants considered are the cost, the monitoring formats, the filters,and any warranty information you can find. Lynch suggested you discuss the matter withMario, who has printed two product descriptions for your review. In your conversationwith Tony Lynch, you will try to make any mental notes about other features orrequirements your boss would like you to keep in mind before recommending the bestECG.You You asked to see me, Mr. Lynch?TL Yes, I have a rather urgent job for you, and we need it done accurately. Ourmarketing and sales team needs to purchase an ECG, for which some of ourclients are already waiting, so we need a report comparing two products andrecommending the best model for our purposes. Here are two printouts fromMario for your review.You Are you sure you dont want a broader range of products than these two?TL Ive found Marios recommendations very reliable, so I think more time spentresearching others will delay our delivering the promised items to the hospitals.Were sort of in a hurry on this. Now, since were planning to buy at least six ofwhichever ECG model you recommend, well have to get the purchase approvedby Marissa Sims, the Vice President of Operations she has to approve anypurchase requisitions such as this. As you know, her time is always limited, sofocus on the criteria we discuss and leave out unnecessary technical details.You OK if I remember rightly, wed like an ECG with an on-screen ECG reporteditor. Is this because the specialist will be able to release the report faster thisway?TL Yes, thats what I understand. The marketing manager from St. Paul`s Hospitalwas stating that an on-screen editor reduces the cardiologist`s report writing timeto more than half the usual duration. That is why everybody now prefers thisfeature; the specialists communicate faster, the family doctor receives the detailsof the report right away, and last but not least, the patient will not have to wait along time for the result of his/her ECG.You The warranty seems to be another factor, right?TL Rightly so. This is important for our marketing team so that they can keep track ofany additional costs and savings for these ECG units in the future. The next twoyears will be a testing period for these ECGs; after all, they have to prove that arevery reliable.You What about the cost? How important is that to you?TL Well, cost is always negotiable, especially when youre buying more than one.Overall quality is ahead of cost for us, but you do need to show value for moneyin your report. Of course, paying more money doesnt necessarily get you theright product.You OK I think thats all I need. Ill get right on it.Task: Using the appropriate format, write a short report MEMO (2 PAGES MAX) thatrecommends the best ECG model for Medical Supplies Ltd.s marketing andsales teams needs

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