Question: write a summary on this chapter Objective OUTLINE Objective 1 Objective 2 Objective 3 Define the business market and explain how business markets differ from

write a summary on this chapter

Objective OUTLINE Objective 1 Objective 2 Objective 3 Define the business market and explain how business markets differ from consumer markets. Business Markets (156-170) Identify the major factors that influence business buyer behavior Business Buyer Behavior (170-176) List and define the steps in the business buying decision process. The Business Buying Process (175-178) E-Procurement Buying on the Internet (178-180) Compare the institutional and government markets and explain how Institutional and government buyers make their buying decisions. Institutional and Government Markets (180-182) Objective 4

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