Write a team playbook on what decisions & rules make sense for your company based on a particular

strategic position.

o Broad Differentiator

$$ Write your analysis showing how a sensor industry manufacturer would meet that strategy through

company decisions.

o Be specific in your decisions & rules.

WRITING SECTIONS

$$ Introduction $$ Name the strategic position you chose & why.

$$ Product Mix & Target Markets $$

o Which products would your company keep manufacturing?

o Which customer segments would your company focus on capturing?

$$ Explain why these products & customer segments are the best choice for your

strategy.

$$ Research & Development $$

o What rules would guide company R&D decisions for each product$($s$),$ customer

segments, & the overall strategy?

o Questions for consideration: $($DO NOT WRITE IN A Q&A FORMAT.$)$

$$ Would you aim to be a market leader in performance & size upgrading

products every year?

$$ Would you aim to lag the customer specifications limiting your R&D

expenditures?

$($Life Cycle Strategy $$ When

products are left to age &

replace older products which

are discontinued over time.$)$

BMGT$2299$ MINI$-$Case Guidelines $-2$

$$ Would you focus on certain products for more R&D changes & less for others?

$$ Would you create new products? If so$,$ what segment$($s$)$ & why?

$$ Would delete products & leave a customer segment? If so$,$ what segment$($s$)$ &

why?

$$ Would you target a specific time of the year to release new product

specifications? Is so$,$ why?

$$ Would you aim for the highest quality through a high MTBF or lower quality

with a lower MTBF$?$ Why?

$$ Marketing $$

o What rules would guide your product pricing for this strategy?

$$ Would you keep the highest prices, lowest prices, or use a rule of thumb based

on competitor$$s prices?

$$ If you lower prices, what criteria would drive the decision? e$.$g$.$ Can your

company afford it$?$ How would you know?

$$ How much would you spend on promotion?

$$ What would be your promotional goal in awareness percentage?

$$ How much would you spend on sales?

$$ What would be your sales goal in accessibility percentage?

$$ Production $-$

o Based on your strategy & product mix, what rules would guide your production

decisions?

$$ What are your plant utilization goals?

$$ Are they different for different products & why?

$$ What are your automation goals?

$$ Are they different for different products & why?

$($Remember$,$ high automation extends the time needed to release new

specifications from R&D$.)$

$$ What are your inventory carryover goals?

$$ Are they different for different products & why?

$$ Conclusion $$

o Describe your appetite for risk if you were running this company in real life?

$$ What decisions would you consider riskier?