write a thoughtful response to your peer "Gymshark caters mostly to those between the ages of $18$ and $34$ who are enthusiastic about fitness and health, have a strong social media following, and like both the look and feel of their athletic apparel. This group usually leads a health$-$conscious, fashion$-$forward lifestyle, which includes frequent gym visits, involvement in fitness challenges, and a penchant for stylish yet long$-$lasting exercise gear. They probably have a mid$-$ to high$-$level income, strive to lead healthy lifestyles, and have at least some college education $($Apaza & Jahan, $2021).$

Selling Techniques on Social Media

According to Apaza & Jahan $(2021),$ Gymshark uses a combination of relatability and comedy to engage its audience on social media, which helps the brand come across as more approachable and builds a strong feeling of community among its followers. According to Harju $(2023),$ the brand's value proposition is reinforced by the use of high$-$quality photos and films that prominently feature the items in use. These also serve as a source of fitness motivation. Additionally, Apaza & Jahan $(2021)$ have noted that the company intentionally uses time$-$limited offers and unique promos to boost engagement and sales by appealing to the audience's impulse buying habits. Furthermore, as Pekkanen $(2022)$ notes, Gymshark's partnership with fitness influencers for product endorsements and content production is critical in shaping consumer behavior and boosting the brand's visibility and credibility. Gymshark's diverse approach to social media marketing highlights the company's skill in utilizing a range of strategies to successfully engage and connect with its target audience.

According to Harju $(2023),$ Gymshark's strategy combines a strong communication plan that emphasizes narrative, community involvement, and brand recognition with the useful integration of instant purchasing possibilities on websites like Instagram. This tactic not only facilitates purchases but also satisfies customer expectations for speed and ease while shopping online. Gymshark's strategy is effective in engaging its target audience, as demonstrated by its robust community and sales growth. However, Pekkanen $(2022)$ suggests that Gymshark could improve its reach and deepen community engagement by expanding its influencer partnerships and incorporating more user$-$generated content. Gymshark's intentional use of social media to generate sales rather than just raise awareness is demonstrated by this approach, which emphasizes involvement and a seamless purchasing path and is in line with the social media decision models described by Lindsey$-$Mullikin and Borin $(2017).$ This approach successfully uses social media's full potential to meet customer needs, demonstrating a thorough understanding of digital marketing dynamics and consumer behavior."