Question: Write about Kit Kat Word count 1000-1500 words and reference Questions: Media Strategy: Identify the Brands media strategy differentiating between Paid, Own and Earned media.

Write about Kit Kat

Word count 1000-1500 words and reference

  1. Questions:

    1. Media Strategy: Identify the Brands media strategy differentiating between Paid, Own and Earned media.

    2. Media Reach and Frequency: Explain how your Brand intends to optimize its Media Reach.

    3. Media Coverage: Explain the geographic coverage used by your Brand.

    4. Media Efficiency: Based on your research of the Brand, do you think they are achieving an efficient CPM/GRP outcome?

    5. Reputation Management: Perform secondary research online to identify positive and negative reputation issues that your brand may have.

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