Write at least a 7-page, 1.5 spaced paper on an entrepreneurial company (exhibits will not be in page count). This company should be no more than seven years old. If you have an idea for a business, you are welcome to write up your own Marketing Plan based on your business idea. If you dont feel comfortable posting your business idea to the discussion board (for example, it could contain confidential information or you are running the business as a side job and dont want people to know), I can make an exception. If you want the information in your marketing plan kept confidential, you can just post it to the dropbox. However, if you want some constructive feedback on your business idea (it could even be a theoretical idea at this point and you are just pondering it), feel free to post it to the discussion section!

Ideas for content include:

1. Situation Analysis (about 2 - 3 pages)

Product/Service Description

Market Analysis

Competitive Analysis/SWOT

1. Marketing Plan (4 5 pages)

Target Market Selection

Positioning Strategy

Perceptual Mapping

Brand Name

Slogan

Marketing Strategies

Multi-Channel Integration Strategy

E-Commerce (Web Site, blogs, social networks, etc.)

Direct

Retail

Advertising/PR Strategy:

Pricing Strategy

Clever/Entrepreneurial Activities of any type