Write at least five ideas that you have learned from this chapter.

Types of Data

Qualitative Data:

Description: Non$-$numerical, exploratory, used to understand thoughts, opinions, or experiences.

Common Tools: Interviews, focus groups, observations, open$-$ended surveys.

Quantitative Data:

Description: Numerical data, used for statistical analysis.

Common Tools: Structured surveys, experiments, tests, secondary data $($e$.$g$.,$ databases$).$

Primary Data vs$.$ Secondary Data

Primary Data:

Collected firsthand by the researcher.

Examples: Surveys, interviews, experiments.

Secondary Data:

Already existing data, analyzed by the researcher.

Examples: Government reports, academic papers, company records.

Types of Data Collection Tools

$1.$ Interviews:A qualitative method to collect data

Provide insightful information and a deeper understanding of the topic $/$ look at the root of the issue

Participants feel more in control

Primarily looks to answer the $$why$$ and $$how$$ questions

Deeper understanding of the topic

Participants feel more in control

Analyse participants non$-$verbal behavior

Time consuming to analyze data

Biased based on number of researchers analyzing the data

Small sample size compared to surveys$/$questionnaires$.$

$2.$ Observations:Another qualitative method for collecting data

Gain deeper insight into how people behave, and why they do the things they do

Not just relying on what people say $$ see them in action

$3.$Questionnaires$/$Surveys:Quantitative method to collect data

Can also be qualitative $($depending on the type of questions$)$

Distribute to large number of people $$ get a high number of responses to give results that are reliable

All participants answer the same questions