Question: Write each Answer in more than 100 words. (1) If a nonprofit hospital were planning to buy expensive MRI scanning equipment (to detect tumors), who

Write each Answer in more than 100 words.

(1) If a nonprofit hospital were planning to buy expensive MRI scanning equipment (to detect tumors), who might be involved in the buying center? Explain your answer and describe the types of influence that different people might have.

(2) Explain why a firm may want to pursue a market penetration opportunity before pursuing one involving product development or diversification.

(3) Why is Service Marketing more challenging than Product Marketing?

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