Question: Write how the identity(Gender) can affect consumers' behaviors and eventually build a sustainable economy. You need to State and Define what GENDER is. What values,

Write how the identity(Gender) can affect consumers' behaviors and eventually build a sustainable economy.

You need to State and Define what GENDER is. What values, beliefs, and attitudes does this identity entail? How could people signal this identity and what are the motivation of signaling? How could business or brands capitalize (or leverage) on this identity? What would be a sustainable business model? What is the potential for building a global brand?

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