Write it in a different words for the following: The second factor to consider is Market Research, which may encompass studies of consumer behavior, discussions in focus groups, and comprehensive industry reports. The third factor is Economic Indicators, which could involve metrics such as GDP growth rates, unemployment rates, and inflation rates, all of which could affect consumer expenditure. The fourth factor is Competitive Analysis, where data regarding competitors' products, pricing strategies, and market share could shape Heineken's predictions. The fifth factor is Internal Factors, which could involve elements like production capability, marketing strategies, and budget limitations