Question: Write me a letter Informative Writing Assignment You are the new Vice President at XYZ Holdings. Over the years, your firm has been extremely profitable
Write me a letter Informative Writing Assignment You are the new Vice President at XYZ Holdings. Over the years, your firm has been extremely profitable and well-run. When the calendar year began, your stock price was at an all time high and several of your brands were among the top 5 best sellers in their respective brand categories. XYZ Holdings has a long history of co-branding* with other companies. Unfortunately however, the firm's recent co-branding campaign has caused some unexpected head-winds. Several months ago, your predecessor launched a marketing campaign that co-branded with ABC Unlimited, a firm accused of using child labor in their international manufacturing plants. ABC Unlimited vehemently denies these charges. Right or wrong, your co-branding campaign offended a significant portion of your most loyal customers. Social media coverage has heightened national awareness of the XYZ and ABC co-branding campaign. What started as a trickle of customers complaining about the campaign has turned into a deluge of customers leaving your brand for the competition. Many of XYZ Holdings brands are falling in their brand category rankings, sales are plummeting, your stock price has fallen by 40%, three of your manufacturing plants are now closed, and your predecessor was just fired. You were hired to right the ship and fix the problem. After discussing several options for fixing the problem with the firms leadership team, the CEO asked you to make the final decision on how to move forward. Keep in mind that ABC Unlimited has been a great partner for the last 4 decades. If you pull the campaign you may lose a partner. If you keep the campaign, you may continue to lose customers and stockholders
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