Write me a problem statement about research topic the role of packaging design influencing consumer buying decision within fast food industry include, data statistic, theory, from micro perspective l,try to convice readers of the important of the research by emphasizing the gap in the field. The focus should be the issue, problem faced in the business setting can highlight the trend of the problems, what have been done before but still not able to solve, reduce these problem. The angle can also be form theoretical, empirical, practical. but the main focus on the business perspective.