Write one word answers for each question in the answer booklet. [20 marks] (a) gives the direction of the marketing department (b) life cycle is the same as the product life cycle (c) Close enhance commodity sales (d) philosophy applies when demand outstripes supply (e) pricing is commonly used by the Food Reserve Agency (1) Storage often adds value of commodities (g) is the type of communication that uses incentives (h) (i) Give any one type of interest group in agricultural markets (0) What marketing concept is often used by farmers? (k) Product redefinition is best done at. stage of a product life cycle (1) Give a marketing concept needed for protecting environment. (m) Name the first component of the marketing plan document (n) Name one O of the market place (o) Which 0 points time for selling? (p) Provide one variable for market segmentation. (q) Give one macro-environment factor (r) actors speed up sales of a company (s) can either enhance or hinder company progress depending on the relationship with the company (t) market coverage is appropriate when the entire market is more or less uniform