Question: Write short notes on the following terms; a) Defensive strategy. (4 Marks) b) Competitive framework. (4 Marks) c) Adaptation strategy. (4 Marks) d) Competitive intelligence.

Write short notes on the following terms; a)

Write short notes on the following terms; a) Defensive strategy. (4 Marks) b) Competitive framework. (4 Marks) c) Adaptation strategy. (4 Marks) d) Competitive intelligence. (4 Marks) e) Standardization strategy. (4 Marks)

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