Question: write SHORT PAPER. Consumers often choose and use brands that have a brand personality consistent with their own actual self-concept, ideal self-concept, or others self-concept.

write SHORT PAPER. Consumers often choose and use brands that have a brand personality consistent with their own actual self-concept, ideal self-concept, or others self-concept. Examine one of your recent purchases of a car, computer, furniture, or clothing, etc. 1. Why did you purchase this product? 2. Who influenced this purchase? 3. What does this purchase say about your own self-concept ideas? 4. What is your definition of the brand personality of this recent purchaseas compared to the definitions stated in the chapter by Stanfords Jennifer Aaker? 5. Two-Three (2-3) pages responding to the above questions including an introduction and conclusion. 6. A Title and references page in APA 7th Edition Guidelines.

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