write the memo to your supervisor with the following changes:

1. Do some credible research comparing social media platform usage, including generational trends and timing;
2. Recommend the top three best platforms for this target audience and purpose in your memo to the supervisor;
3. Use the guidelines for best practices of each of the platforms in Chapter #7 (pp. 237-245) to construct posts for your choices in your memo; For shorter copy such as Twitter, Facebook, Instagram, and Pinterest write the post, including any visuals; for longer platforms such as a blog, describe the content;

IMAGINE A FITNESS CLUB DECIDES TO EXPERIMENT WITH FOUR DIFFERENT SOCIAL MEDIA PLATFORMS TO SEE WHICH IS MOST EFFECTIVE AT REACHING ITS TARGET AUDIENCE. YOUR SUPERVISOR ASKS YOU TO PLAN FOUR SOCIAL MEDIA MESSAGES FOR THIS EXPERIMENT

A. TWEET AIMED TO PERSUADE THE TARGET AUDIENCE TO TAKE A TOUR OF THE CLUB

B.A SHORT FACEBOOK POST INCLUDING A PICTURE DESIGNED TO ACHIEVE THE SAME GOAL; PERSUADE THE AUDIENCE TO TOUR THE CLUB

C. A BLOG POST THAT WILL APPEAL TO THE TARGET AUDIENCE

D. A PINTEREST BOARD THAT WILL APPEAL TO THE TARGET AUDIENCE

WRITE THE TWEET AND FACEBOOK POST. WRITE A BRIEF DESCRIPTION OF THE BLOG POST AND THE PINTEREST BOARD. AS YOU PLAN THESE EFFORTS, REMEMBER THAT INTERACTIVE POSTS RECEIVE THE MOST ATTENTION.PRESENT ALL FOUR TO YOUR MANAGER IN A SHORT MEMO