Question: Write the suitable message for this case. Case 1. Delivering Negative News Editors of the monthly publication, National Business, have asked you, a consultant with

Write the suitable message for this case.
Case 1. Delivering Negative News Editors of the monthly publication, National Business, have asked you, a consultant with Brandwise Solutions, to write a brief case study article for their magazine. In particular they are interested in your response to the rebranding of Goliath Groceries, the fourth- largest supermarket chain in Canada, which commands a 13 percent market share. Goliath has recently merged its distribution network, switched over to large format stores, and repositioned itself as a whole foods and express foods retailer in order to gain a market niche distinct from recent U.S. rivals, such as Piggly-Wiggly from Georgia. Although you would like to offer your opinion on the subject, you face a possible conflict of interest dilemma since your consulting firm advised Goliath on the branding and redesign of Goliath's low-price chain Save-a-Buck. You are also scheduled to leave this evening for a 3-month consulting job in Europe. Write to the editors and decline their request, leaving the opportunity open for other writing opportunitiesStep by Step Solution
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