Question: Write the suitable message for this case. Case 1. Delivering Negative News Editors of the monthly publication, National Business, have asked you, a consultant with

Write the suitable message for this case. Case 1.

Write the suitable message for this case.

Case 1. Delivering Negative News Editors of the monthly publication, National Business, have asked you, a consultant with Brandwise Solutions, to write a brief case study article for their magazine. In particular they are interested in your response to the rebranding of Goliath Groceries, the fourth- largest supermarket chain in Canada, which commands a 13 percent market share. Goliath has recently merged its distribution network, switched over to large format stores, and repositioned itself as a whole foods and express foods retailer in order to gain a market niche distinct from recent U.S. rivals, such as Piggly-Wiggly from Georgia. Although you would like to offer your opinion on the subject, you face a possible conflict of interest dilemma since your consulting firm advised Goliath on the branding and redesign of Goliath's low-price chain Save-a-Buck. You are also scheduled to leave this evening for a 3-month consulting job in Europe. Write to the editors and decline their request, leaving the opportunity open for other writing opportunities

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