$1)$ write a letter:

Refusing a Request. Editors of the monthly publication National Business have asked you, a consultant with Brandwise Solutions, to write a brief case study article for their magazine. In particular they are interested in your response to the rebranding

of Goliath Groceries, Canada$$s fourth$-$largest supermarket chain, which commands a $14$ per cent market share. Goliath has recently merged its distribution network, switched over to large$-$format

stores, and repositioned itself as a whole foods and express foods retailer in order to gain a market niche distinct from recently arrived US rivals such as Stars and Stripes of Arkansas. Although you would like to offer your opinions on the subject, you fear a possible conflict of interest because

your consulting firm advised on the branding and redesign of Goliath$$s low$-$price chain, Save$-$a$-$Buck. You are also scheduled to leave this evening for a

three$-$month overseas consulting job. Write to the editors declining their request but leaving$$the door open for future writing opportunities.

Think if it will be direct or indirect writing strategy.