Question: Write three fully developed, SMART-TER marketing plan objectives for PCMA's annual Convening Leaders (conveningleaders.pcma.org) convention based on the following goals in relation to the prior

Write three fully developed, SMART-TER marketing plan objectives for PCMA's annual Convening Leaders (conveningleaders.pcma.org) convention based on the following goals in relation to the prior year's meeting:

Increase attendance by 15 percent

Achieve 25 percent higher social media engagement via hashtags

Realize greater positive reaction to marketing campaign

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