Write your New Product Launch Plan by answering the following questions:

Target Market: Which target Market Segment $($Gaming or Fitness$)$ will you pursue with your new Headphones product and why did you select this Market Segment?

Sales: What is your Sales Forecast in units for the new product in its first year? Explain how you arrived at this forecast.

Pricing: What will be the Retail Price of your new product and what information did you use to decide on this?

Advertising: Describe the Advertising Mix that you will use for your new product $($i$.$e$.$ how you will split your advertising spend across the four different media types$).$ Justify why this is appropriate.

Sales Promotion: How will you allocate the sales promotion budget for your new product? Explain why you have chosen this.

Distribution: What will be your Retail Margin for the new product and why have you chosen this?

Marketing Strategy: How does your strategy for this new product fit with your Marketing Plan? Do you have any areas of uncertainty that may affect the success of the product launch?