Writing a Sensitive Message: Email to Customers Situation:

Your company, an office-supply business, has just mistakenly sent a promotion to all your customers offering a 20 percent discount off the total of their next order. The promotion was supposed to have offered a 20 percent discount off the most expensive item in their next order. After receiving input from all appropriate departments, the company president has decided the business cannot afford to grant the overall 20 percent discount.

Your assignment: You have been instructed to write a correction email to your customers explaining the mistake and clarifying that they will be allowed to take 20 percent off only the most expensive item, not the entire order. Your company president asks that you appeal to your customers’ vested interest in your company’s ability to keep prices competitive and advises you to ask for their understanding of the error.  

Answer rating: 100% (QA)

Subject Correction Clarification on Promotion Discount Dear Valued Customers We hope this message fi... View the full answer