Question: Writing Assignment 6 (30 points) MKTG 601 Module 6 Learning Objective: 1. Identify options for gathering and using data to improve marketing management decisions. (Contributes

Writing Assignment 6 (30 points) MKTG 601 Module 6 Learning Objective: 1. Identify options for gathering and using data to improve marketing management decisions. (Contributes to Course Objectives 1 and 3). Materials to read prior to completing assignment 1. "Customer Metrics and Their Impact on Firm Performance" 2. "Putting the Service-Profit Chain to Work" Purpose of the assignment: This assignment is designed to improve your ability to examine how marketing metrics are used in your career or in one you want to have. It also provides an opportunity for you to identify examples in your own life that reflect generalizations about marketing's impact on organizational success

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