X AutoSave ( Off ) IT - Saved to this PC Sign in Home Insert Design Layout References Mailings Review View Help Tell me what you want to do Share File Find do Cut Century Gothi * 12 - A A Aa . AaBbCCDc AaBbCcDc AaBbCc AaBbCct AaB AaBbCCC AaBbCCD: AaBbCCDt aac Replace BB Copy 11 4 Paste B I U - abe X x' A - Z - A- 1 Normal 1 No Spac.. Heading 1 Heading 2 Title Subtitle Subtle Em... Emphasis Select Format Painter Editing Clipboard Font Paragraph Styles 1. Think about your own Internet use habits. Have you changed your use of traditional media? Why or why not? How do your own habits fit the media use attitudes and patterns described in this chapter? 2. A businessperson who is not an Internet expert asks you whether the Internet is useful for branding. What answer would you give and how could you support it with examples? 3. What are special tools and techniques that enterprises can use in their branch building process on the web? 4. Do you believe that online advertising has more potential to engage viewers than mass media advertising? Why or why not? 5. What is a branded community? If you are a member of one or more branded communities, what has your experience been? If you are not, why have you not joined communities for products or services you like? 6. Think about your own consumption of video. What kinds of entertainment + 148% Page 1 of 1 281 words [3 English (Philippines) ENG 10:30 pm US 05/11/2021 4