XYZ Cosmetics Ltd. A leading manufacturer of Face Creams, Fairness Creams, Shampoos, Toilet Soaps, etc., located at Mumbai has an annual turnover of Rs. 5 Crores. Presently the company is concentrating its marketing activities in the state of Maharashtra. The company has recently added extra manufacturing capacity and it proposes to triple its production. In order to meet enhanced sales to a tune of 15 Crores, the Company proposes to have a wider market network. In order to penetrate into new markets, the chief executive of the company Dr.Vagvala asked his Distribution Manager, Marketing Manager, Sales Manager and Product Manager, each one of them to give a write up how they propose to enter into the new markets by selecting appropriate distribution channels.

(A) As a sales manager suggest some sales strategies to increase the sales

(B) How sales management is equally important than other departments.

(C) Prepare sales organization chart for sales department and explain which type of chart you will follow and why?

Answer rating: 100% (QA)

A Sales Strategies to Increase Sales As a Sales Manager here are some strategies to increase sales and penetrate new markets for XYZ Cosmetics Ltd Market Research and Segmentation Conduct thorough mar... View the full answer