XYZ Electronics, an online retailer specializing in consumer electronics, aims to optimize its digital payment processes to enhance customer satisfaction and loyalty. As a consultant, your task is to design strategies that improve the overall digital payment experience for their customers.

A$.$ Describe XYZ Electronics$$ existing digital payment system. Identify any pain points related to payment processes. How can XYZ Electronics create personalized payment profiles for returning customers and customize payment options based on user preferences

B$.$ Explore multiple payment gateways Integration to facilitate payment. Discuss security enhancements for Digital payments and post$-$payment Support for customers. Will these changes make a positive impact on the sales of the company? Elaborate.