Y5

Please help me answer these three questions

The purpose of an advocacy advertisement is to

Multiple Choice

• promote a specific brand's features and benefits.
• tell people what a company is, what it can do, and where it is located.
• state the position of a company on an issue.
• reinforce previous knowledge of a product.

Which statement about sales tests is most accurate?

Multiple Choice

• In sales tests, additional product information, product samples, or premiums are offered to an ad's readers or viewers, and ads generating the cost inquiries are presumed to be the most effective.
• In sales tests, a question such as, "What ads do you remember seeing yesterday?" is asked of respondents without any other prompting to determine whether they saw or heard advertising messages.
• Sales tests involve studies such as controlled experiments and consumer purchase tests to measure retail sales.
• In a sales test, respondents are first shown an ad and then asked whether their previous exposure to it was through reading, viewing, or listening.

Cooperative advertising refers to

Multiple Choice

• advertising programs by which a manufacturer pays a percentage of the retailer's local advertising expense for advertising the manufacturer's products.
• advertising programs by which a manufacturer pays for national ad distribution and the retailer pays for local advertising expenses.
• advertising that is paid collectively for all stores located within a specified geographic area, such as a five-mile radius around a particular shopping center or strip mall.
• advertising paid for by multiple independent firms to promote a product class rather than an individual product or firm.
• advertising paid for by several unrelated firms to promotne a worthy cause such as cancer research.