Question: Y7 Performance Indicators - Harvard Case Study Despite being generally perceived as a useful and possibly profitable technology by Golf ball manufacturers, many companies are

Y7

Performance Indicators - Harvard Case Study

Despite being generally perceived as a useful and possibly profitable technology by Golf ball manufacturers, many companies are reluctant to adopt the technology. What were some of the main reasons why the ball manufacturers were reluctant? Some companies claimed they wanted to "wait and see" what Titleist did. From an economic perspective, explain how this would be consistent with a free rider problem. What are some possible alternative selling strategies that PI could have adopted/implemented that may have been more effective in getting a company to adopt their product?

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