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Y9 Discuss how disruptions created by the convergence of media with online and mobile technologies are impacting advertising and promotion today. As a follow up,
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Discuss how disruptions created by the convergence of media with online and mobile technologies are impacting advertising and promotion today. As a follow up, what changes are marketers needing to make in response to this state of continual change in the marketing environment, and how can ad agencies contribute as support media?
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Impact of Media Convergence on Advertising and Promotion 1 Disruption Created by Media Convergence The convergence of media with online and mobile technologies has profoundly transformed the landscape ...
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Entrepreneurship
Authors: Andrew Zacharakis, William D Bygrave
5th Edition
1119563097, 9781119563099
