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E. b. I3. Explain the difference between tacit and explicit knowledge. [2 marks] List FOUR (4] main tasks in knowledge management process. [4 marks] Refer to the following case study: McKinsey is a sophisticated management consulting company while leer is a digital taxi service company. McKinsey's firm-specic assets (PEA) is strongly dependent on human capital to create value for its customers. FSA includes technological know-how. production and management skills. patents. brands. and goodwill. that are transferable within a rm across borders. McKinsey serves clients at every level of their organization in whatever capacity they can be most useful. whether as a trusted advisor to top management or as a hands- on coach for front line employees. The value of the technology component, without the specic human capital. is low for the consulting company. Conversely. Uber's FSA is strongly dependent on technology to create its digital platform. Thus. the deco'mposabillty of the FSA into technology and human capital components depends on the knowledge attributes. {Adapted from: Banalieva ll- Dhanara]. "lnmrnaiizailon theory for the digital economy." .2019} i. Distinguish internalization and externalization process with examples based on consulting company and digital service company. [4 marks] ii. Discuss how digital technologies can support extemalizatlon process in consulting company. [4 marks] iii. Discuss TWO {2] knowledge attributes that distinguish knowledge from information in digitization context. [6 marks]