Question: Yahoo! allows its users to create a web page by picking the content ( stock quotes, weather conditions, local TV schedules ) they want to

Yahoo! allows its users to create a web page by picking the content (stock quotes, weather conditions, local TV schedules) they want to have displayed. This consumer-initiated practice is an example of
customerization.
personalization.
permission marketing.
collaborative filtering.
transactional websites.
Yahoo! allows its users to create a web page by picking

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