Question: Yahoo! allows its users to create a web page by picking the content they want ( stock quotes, weather conditions, etc. ) and deciding how

Yahoo! allows its users to create a web page by picking the content they want (stock quotes, weather conditions, etc.) and deciding how they want it to look (colors, themes, and layouts). This consumer-initiated practice is an example of:
Group of answer choices
empowerment
collaborative filtering
transactional website
permission marketing
customization/personalization

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