Yelp provides virtual "badges" that consumers receive for posting reviews and checking in to businesses. These badges have no monetary value and cannot be sold. Which underlying reason for why consumers post content is Yelp trying to activate? Yelp provides virtual "badges" that consumers receive for posting reviews and checking in to businesses. These badges have no monetary value and cannot be sold. Which underlying reason for why consumers post content is Yelp trying to activate? Altruistic utility Self-image utility Economic utility Homeostase utility Consumption utility

Answer rating: 100% (QA)

Selfimage utility refers to the psychological benefit that individuals derive from ... View the full answer