Question: Yes or No answer choices This case will introduce you to the sharing economy. In it, you will compare and contrast Airbnb's business model with
Yes or No answer choices
This case will introduce you to the sharing economy. In it, you will compare and contrast Airbnb's business model with traditional models employed by bed and breakfast and hotel chain operators. Airbnb faces continuing challenges, and while it continues to demonstrate a growth trajectory that could result in an IPO, Airbnb will need to develop new strategic approaches to build out its model and surmount competitive forces. Before completing these exercises, be sure to read the Airbnb case. what ways has the lodging consumer changed and how does Airbnb's customer value-proposition meet this change? ielect "yes" for those statements below that are accurate and choose "no" for those that are not. consumers have a desire for unique experiences such as opportunities to experience multiple, unique accommodations not typically ssociated with large hotel chains. Consumers desire immediate access to services that can only be acquired through the use of technology (i.e., immediate access to ongs, news, etc.). Consumers have a desire for unique experiences such as opportunities to experience multiple, unique accommodations not typically associated with large hotel chains. Consumers desire immediate access to services that can only be acquired through the use of technology (i.e., immediate access to songs, news, etc.). Consumers, especially the Millennial age group are less technology-averse, use smartphones and apps, and are more willing to experiment and embrace the "experience economy" than previous generations. Consumers are reluctant to make purchases and pay via apps and smartphones. Due to multiple cases of data breaches, consumers prefer not to share data online. Airbnb's customer value proposition, use of technology, and capability to offer unique experiences meet the current lodging trend

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