You and your team have been tasked with developing a management plan and website for a housecleaning company called Sparkling Surfaces Cleaning Company. In addition to using the site to find new clients, the companys owners also want to find a way to generate revenue from the site itself. In the first round of development the site will be used primarily to provide information to prospective clients and provide them with a means to submit their information to the company to receive a free quote for cleaning services. In the future, the site may allow online payments and the retrieval of personal information, and as a result, quality, security, and privacy are top concerns.

Question:

SEO: What efforts will be made to optimize the site for search engines?