Question: You are a Business Analyst ( BA ) working on a project to implement a new customer relationship management ( CRM ) system for a

You are a Business Analyst

(

)

working on a project to implement a new customer relationship management

(

CRM

)

system for a retail company to increase sales efficiency and improve sales performance. As part of your role, you are tasked with evaluating potential CRM solutions.

In this scenario, what is the primary consideration when selecting CRM solutions?

1

point

The lowest cost option available.

The solution which aligns to business goals.

The latest technological features and capabilities.

The preferences of individual team members.

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