You are a CIO for an organization which is considering transitioning and expanding into a mobile market.The organization that you are the CIO for is a retail organization selling to business and consumers. YOU can define what type of retail market they are in (i.e. selling software, selling traditional retail goods, selling services, etc.).The organization currently has an e-commerce and brick/mortar presence.

The organization is getting pressure to expand into the mobile market and simplify purchasing of its services.You have been asked to:

1.Evaluate what aspects of a mobile m-commerce strategy would be beneficial for the organization competitively.Consider some of the following...

a.How does this simplify a consumer experience?

b.How would this allow the organization to expand into new markets?

c.How would this allow the organization to drive profitability?

2.Evaluate what aspects of mobility would impact or would be liable to impact the existing IT infrastructure and/or operations of the organization.Consider how this would impact...

a.business workflow (how does this change the interactions with your CRM, SCM, ERP and other systems?)

b.culture (how is this going to change the culture of the organization?)

c.management structure (think about how you would manage this transition.... how would you change the organization?)

d...... (what other aspects may impact this transition?)

As part of this mobile transformation, the organization has asked how you can improve its online presence.Consider how you...

1.Would manage the organization's online reputation and how it would change (or if it would change) by deploying a mobile strategy.

a.How would you use advertising and mobile strategies to improve your communication with customers?

b.How would you improve management in a mobile review-based environment?

c...... (what other aspects would you need to manage?)

In your own w ords describe how you would solve the situations presented to you