You are a consultant engaged by the organisation to develop an IMC plan. The trainer and assessor will organise a Role-Play with the class where he/she will play the role of the CEO of the organisation of choice. You will play the role of an external marketing consultant that has been hired to design and develop an integrated marketing communication plan for the organisation. You should prepare for the meeting by reading the documents provided for the organisation of choice (If you choose the Case Study, all the necessary documentation is provided in a separate folder and a scenario is provided in the assessment overview document). The facilitator will organise as many meetings as necessary to cover all the scenarios chosen for assessment: either an organisation of choice or the case study. Make sure to liaise with the facilitator so that you can schedule/participate in the meeting. During the meeting, you should ask the CEO questions to assist you in designing the marketing communication brief and the integrated marketing communication plan. The question should assist you to gather and/or to clarify information about: The organisation's marketing communication purpose The organisation's marketing communication objectives Organisational and product/service information The outcome of the organisation's previous marketing communication activities The available budget for the marketing communication plan (including the budget for implementation and post-implementation activities) Available organisation's internal resources that could be used to develop and implement the integrated marketing communication plan This is an assessable task and the trainer and assessor will evaluate your performance during the Role-Play.