You are a marketing consultant to a major department store. The stores are dated (worn carpet, harsh lighting, poor signage) and the layout is confusing to consumers. Use your understanding of the perception process (exposure-attention-interpretation) to make recommendations to improve the in-store experience for consumers. Be sure to incorporate relevant theory into your response, as well as explain how consumers would interpret your proposed recommendations.

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Recommendations to Improve the InStore Experience for Consumers at a Dated Department Store Exposure Improve the stores exterior appearance The exterior of the store is the first thing that potential ... View the full answer