Question: You are a marketing manager for a new e - commerce business that aims to resell fitness trackers, that is , smartwatches that monitor metrics

You are a marketing manager for a new e

-

commerce business that aims to resell fitness trackers, that is

,

smartwatches that monitor metrics such as workout intensity, heart rate, and quality of sleep. Develop a marketing strategy that comprises the following: Segmenting, targeting, and positioning Product and pricing strategy Social media strategy Performance measurement and optimization regarding the implementation of the marketing strategy

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