You are a Marketing Manager of WALLMART Canada and you must Report to the CEO of WALLMART
Question:
You are a Marketing Manager of WALLMART Canada and you must Report to the CEO of WALLMART Corporation addressing the following questions:
Question 1 (5%)
You are a Marketing Manager of WALLMART Canada and you must Report to the CEO of WALLMART Corporation addressing the following questions:
1.1 Explain how applying the customer perspective to the 4 Ps yields four Cs.
1.2 Describe the extended marketing mix with a fifth P and C added to account for current trends that have changed marketing practices.
Question 2 (5%)
2.1 In the context of TOYOTA, define what a brand is and understand how brands create value for customers and marketers.
2.2 Describe the diffusion of innovation and the product life cycle concepts and appreciate how these two theories affect marketing strategy through the life of a product category.
Question 3 (5%)
You are working as a Marketing Team Leader in the Sales & Marketing discipline in APPLE and you are requested by one of the local Canadian newspapers to provide information answering the following questions, to be published in the business news part of the special edition of the newspaper. You must prepare a half-pager answer to each of these questions, by giving specific examples from the APPLE marketing experience.
3.1 What is the relationship between price of APPLE products and customer cost for those products?
3.2 Other than price, what are some other costs customers face when making a purchase of APPLE products?
Question 4 (5%)
Explain the structure of supply chains in relation to the marketing of the products at AMAZON. In your answer, you also need to explain the value of supply chains to consumers and the importance of what moves through supply chains, how supply chain length and distribution intensity are incorporated into supply chain design, what relationship marketing is and how vertical marketing systems support relationship marketing at AMAZON?