You are a Marketing Manager with a large major Retail store chain (Think Macy's, Target, QuikTrip, etc.).

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Question:

You are a Marketing Manager with a large major Retail store chain (Think Macy's, Target, QuikTrip, etc.). Pick one retail store for your Analysis for this project. Your CMO has given you the task to research, identify, and report back your findings and their implications on how your store should change its marketing for the next 1 to 5 years into the future. Your Research Project is titled, "The Future of Marketing - Analysis, Findings, and Strategic Marketing Implications on Our Business." SPECIFICS: After you research this topic, you are to:

1. Identify what you feel are the top five most important emerging marketing trends, technologies, theories, etc., and explain why they are the most important for your industry.

2. Explain how each might impact or change how your industry/business does marketing.

3. Recommend to your CMO how each should be implemented or integrated into your current marketing to leverage these trends to enhance your store's competitive advantage. Include at least one strategy and/or tactic for how each should be implemented.