You are a media planner and your job is to report the Share of Voice (SOV)...
Fantastic news! We've Found the answer you've been seeking!
Question:
Transcribed Image Text:
You are a media planner and your job is to report the Share of Voice (SOV) and Media Mix for the year of 2020. Also, you are asked to estimate SOV for a new brand X for the year of 2021. Fill in the blanks below and choose the closest answer for each question. Assume that competitors in 2021 will not change their budget from 2020, Brands Magazines Net TV HP Dell $300,000 $600,000 $200,000 $200,000 Apple $200,000 $200,000 National Net Newspapers Radio $200,000 $100,000 $1,200,000 $300,000 Total $0 $700,000 $50,000 $50,000 $500,000 Total $700,000 $1,000,000 $550,000 $150,000 $2,400,000 Q) Which brand spent the most ad dollars in Net TV and National Newspapers? O Net TV-HP and National Newspapers - HP O Net TV - HP and National Newspapers - Dell O Net TV-Apple and National Newspapers - HP O Net TV Apple and National Newspapers - Dell O Net TV-Dell and National Newspapers - HP You are a media planner and your job is to report the Share of Voice (SOV) and Media Mix for the year of 2020. Also, you are asked to estimate SOV for a new brand X for the year of 2021. Fill in the blanks below and choose the closest answer for each question. Assume that competitors in 2021 will not change their budget from 2020, Brands Magazines Net TV HP Dell $300,000 $600,000 $200,000 $200,000 Apple $200,000 $200,000 National Net Newspapers Radio $200,000 $100,000 $1,200,000 $300,000 Total $0 $700,000 $50,000 $50,000 $500,000 Total $700,000 $1,000,000 $550,000 $150,000 $2,400,000 Q) Which brand spent the most ad dollars in Net TV and National Newspapers? O Net TV-HP and National Newspapers - HP O Net TV - HP and National Newspapers - Dell O Net TV-Apple and National Newspapers - HP O Net TV Apple and National Newspapers - Dell O Net TV-Dell and National Newspapers - HP
Expert Answer:
Answer rating: 100% (QA)
The detailed answer for the above question is provided below The c... View the full answer
Related Book For
Understanding Business Statistics
ISBN: 978-1118145258
1st edition
Authors: Stacey Jones, Tim Bergquist, Ned Freed
Posted Date:
Students also viewed these business communication questions
-
You are a media planner and your job is to report the Share of Voice (SOV) and Media Mix for the year of 2020. Also, you are asked to estimate SOV for a new brand X for the year of 2021. Fill in the...
-
Happy Colors manufactures crayons in a three-step process: mixing, molding, and packaging. The Mixing Department combines the direct materials of paraffin wax and pigments. The heated mixture is...
-
How is the peak frequency of emitted light related to the temperature of its incandescent source?
-
Silver-maned Armand LeMouche, state senator for your district for 30 years, passed away recently, and his appointed replacement, Millard Frumpe, lacks a solid political base. Sally Daily, a self-made...
-
What is the generally accepted airspeed region for subsonic flight?
-
Assume you are in a degree program in college and are concerned about getting your degree. Create a fishbone (causeeffect) diagram, with failure to get degree as the problem outcome. Identify at...
-
A dog training business began on December 1. The following transactions occurred during its first month. December 1 Receives $22,000 cash as an owner investment in exchange for common stock. December...
-
The Ace Trucking Company must determine the number of drivers and trucks to have available on a weekly basis. The standard schedule is to send drivers over the pickup and delivery route on Monday and...
-
Find a basis of the plane x-2y + 3x=0 in R. Then find a basis for the intersection of that plane with xy-plane. Then find the basis for all vectors. perpendicular to the plane. the
-
Robin Yellowbird, CPA looked out his Edmonton office window at the snow that was falling on a grey, January morning. He was thinking about a discussion he had just finished with his audit engagement...
-
Gifts Connect Pte Ltd is a local company that offers a fantastic range of inspired, stylish and unique gifts for all occasions. Gifts Connect specialised in gifts relating to Home Dcor, Gifting and...
-
Determine the vertex of the parabola representing the function f(x)=-2x^(2)+12x-22 using two symmetric points. Find the x-values of the two symmetric points by setting f(x)=-22.
-
First, consider Kant's interpretation of what he believes to be the ultimate and universal moral law, which is actually a moral command: The Categorical Imperative. This is his attempt to provide a...
-
Suppose Christine just got her bachelor's degree in Economics from Mac. For simplicity, assume that she has two periods in her working life. In each period t, Christine's utility over consumption c,...
-
When giving consideration to long-range investment decisions, which of the following best describes the time value of money an assigning greater value to more immediate cash flows b.investing only in...
-
A routine activity such as pumping gasoline can be related to many of the concepts studied in this text. Suppose that premium unleaded costs $3.75 per gal. Work Exercises in order. Use the...
-
An average of four trucks per hour arrive at the receiving dock at Yuri Industries. No trucks have arrived in the last half-hour. Assuming that all Poisson conditions are met, determine the...
-
Studies have shown that the price of an egg and the price of a newspaper for the years 1920 to 2004 are highly and positively correlated. Explain whats going on here.
-
Refer to Exercise 13 (Home Runs). Construct a stretched stem and leaf diagram to represent the data. Use stems of 3, 3, 4, 4, etc. Home Runs Year 1980 1981 1982 1983 1984 Player Mike Schmidt, PHI...
-
Describe the working of a Carnot cycle.
-
Define thermal efficiency of a heat engine.
-
What are the limitations of Carnot cycle?
Study smarter with the SolutionInn App