Silver-maned Armand LeMouche, state senator for your district for 30 years, passed away recently, and his appointed

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Silver-maned Armand LeMouche, state senator for your district for 30 years, passed away recently, and his appointed replacement, Millard Frumpe, lacks a solid political base. Sally Daily, a self-made millionaire and the owner of a string of bakeries, would like to challenge Millard, but she wants to do some research first. She firmly' believes that advertising research helped her get where she is. Find a site that could provide the research Sally needs in order to find out if her campaign is feasible or not, and, if it is, how she could win. Describe what the site could do for her. (One such site is www.rtnielson.com.)

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Contemporary Advertising And Integrated Marketing Communications

ISBN: 9780073530031

13th Edition

Authors: William Arens, Michael Weigold, Christian Arens

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