You are a mid sized beverage company looking to enter Canada. Write 2 paras on what your
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You are a mid sized beverage company looking to enter Canada. Write 2 paras on what your entry strategy would be with regards to working with export agents/ intermediaries in year one. 2. Share 2 examples (one paragraph each) of effective marketing communication/ promotion that you have seen from a Canadian company that caters to you (an international student). This could be a bank/ insurance/ telecom etc (your choice). Please state your reasons as to why you think it is effective.
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