You are a non-executive director of a medium-sized company. The companys financial director (who is also the
Question:
You are a non-executive director of a medium-sized company. The company’s financial director (who is also the company secretary) is advocating that the company make an acquisition and has implied that, if the company does not act quickly, the opportunity will disappear. The CEO has also said that she wants to move quickly. However, you are not convinced that the figures presented to you indicate that the acquisition is currently the right thing to do, and you think it warrants further discussion.
One year ago, shortly after you had joined the board, a similar decision was made which, to you, seemed unusual given the company’s trading position at that time. However, none of the other board members (who had been on the board for several years) challenged the CEO.
You have tried to contact, through the company, an independent specialist to get an expert, impartial view on the acquisition. However, the CEO seems to be discouraging you from proceeding with this.
You are considering whether you should raise your concerns with other board members or simply allow the company to go ahead with what could be a profitable acquisition. Should you insist on waiting for impartial professional advice at the risk of the company missing the opportunity of the acquisition?
Questions
Question 1: Identify and explain the relevant facts from the case study
Question 2: Identify the affected parties
Question 3: Using references, define 2 of the five key fundamental principles and use examples from the case study to identify how they relate to the issue
Question 4: Who should be involved in the resolution?
Question 5: Suggest possible courses of action
Advertising & IMC Principles & Practice
ISBN: 978-0132163644
9th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells