Question: You are a Process Engineer at a software company and have recognized that the manual marketing process your Marketing organization users takes them months to

You are a Process Engineer at a software company and have recognized that the manual marketing process your Marketing organization users takes them months to create marketing plans and they are not quick to execute marketing opportunities as they come up. You are tasked to convince the Director of Marketing to invest in a Marketing Automation tool--

1. describe the benefits of Marketing Automation as if you were speaking with the Director. (500 words or less)

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