Question: You are a product developer at Mattel, which makes the Barbie line of dolls. The Barbie line is extremely popular, and the company wants to

You are a product developer at Mattel, which makes the Barbie line of dolls. The Barbie line is extremely popular, and the company wants to build on that success by introducing a new line of dolls. You developed a number of concepts last year but are now reviewing sales projections, costs, and profit potential for one of the concepts. This concept is in which phase of product development?

Test marketing

Business analysis

Idea generation

Product development

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