You are a researcher who has a client that markets a new type of home security system for people who rent their home. When the alarm is triggered, it sounds like a dog barking rather than a siren. The researcher wants to determine how many renters are aware of this system, what their opinion is of the system, and whether they would consider purchasing the system in the upcoming 6 months. Please discuss the following with your classmates:

Would you prefer to use a qualitative or quantitative survey with these respondents and why?

What are the advantages of the type of research survey that you chose?

What are the challenges that you might face when conducting this research?

Answer rating: 100% (QA)

Survey Approach for New Home Security System Choosing a Survey Method For this research a combination of a qualitative survey followed by a quantitati... View the full answer